Cities that tell stories.
We are a team of four people passionate about conscious travel. We believe a city is not just discovered with the eyes — it is played, asked about, unlocked. Touryteller exists to turn every walk into an adventure with meaning.
Mission and vision
Mission
Transform how people discover cities, turning every route into a gamified, local and memorable experience. Give voice to the real guardians of each neighbourhood: local creators.
Vision
Be the go-to platform for travellers looking for something beyond monuments and for creators who want to share (and monetise) their real knowledge of the city they live in.
Four people, one shared obsession
We met while exploring a city. Now we are building the tool we wish we had had that day.
Silvia Saez
Passionate about cultural tourism and urban storytelling. Leads strategy, partnerships and product vision. Previously worked on experiential tourism projects in Barcelona.
Sergi Arias
Software engineer with 12 years building mobile apps and geolocated platforms. Responsible for the iOS/Android MVP and the entire technical layer of Touryteller.
Ruben Castillo
Digital marketing and growth. Connects Touryteller with communities of travellers and local creators. Confessed lover of off-the-beaten-path routes through less touristy neighbourhoods.
Oriol Farre
Operations, partnerships and creator community. Walks with Tourytellers from the initial idea to publishing their first gamified route.
Values that drive us
Real localness
We prioritise creators who live the city from the inside. No generic routes copied from tourist guides.
Play with purpose
Gamification serves the story, not the other way around. Each challenge brings you closer to the soul of the place you stand on.
Community first
Creators are our partners, not suppliers. We share revenue, decisions and the journey.
Want to be part of this?
Sign up for the beta as a traveller or as a creator. If you have something to tell about your city, we want to hear from you.